Privacy and GDPR compliance

MAF website

Cookies are small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

We use 2 different hosting platforms to run this website, all of whom are leaders in their field and take your security and privacy very seriously.

Your IP address
When you browse our website or store, we automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system so that we can ensure the site is operating correctly.

3rd party links
When you click on links on our website or store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

MAF mailing list

We require your email address in order to join the MAF mailing list. By subscribing, you give permission for MAF to communicate with you via email. We only try to send you the very highest quality content to help improve your health and fitness and our 30,000+ followers love it!

This includes:

  • Getting started sequence of emails
  • A weekly health & fitness article (our membership love it!)
  • Notifications around new MAF product launches and initiatives
  • MAF sales promotions

You can unsubscribe at any time and a link to do this is provided at the bottom of every email we send.

We take your privacy very seriously and will never sell your email address to a 3rd party.

To store your email and firstname (when provided), we use a platform called Campaign Monitor who are a global leader in email marketing.

MAF store

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

On the MAF store, you are able to purchase a number of different products. In order to process and subsequently fulfil your order, we need to collect both your personal and billing details. These include your full name, email, telephone number, shipping address, billing information and IP address. Occasionally, we will need to reach out to you about your order or reply to an incoming support request. By placing an order, you agree to allow MAF to communicate with you about your purchase via email, telephone or postal address.

We take your privacy very seriously and will never sell your personal details to a 3rd party.

We use ShopifyBold Commerce, and Amazon to run our e-commerce platform, all of whom are industry leaders and take your online security and privacy very seriously.

At checkout, there is an option to subscribe to our mailing list via an ‘opt-in’ checkbox.

MAF app

So that we can help improve your health and fitness and tailor the experience to you personally, we will need to collect, analyze and store your personal data as you interact with the app. You can delete (will be released before May 25th 2018) your profile and all associated data at any point by choosing ‘delete account’ within the settings menu.

When you create an account, you will join our email mailing list so you can receive all sorts of MAF goodness to further your healthy lifestyle. Along with more than 30,000 other MAF followers, you will love the content we send you but if for any reason you don’t like it, you can remove yourself at any time via the unsubscribe link at the bottom of every email we send. At MAF, we take your privacy very seriously and will never spam your email. We hate it as much as you do and our intention is to send you high quality content that you will enjoy.

MAF data

If at any point, you would like further information, a copy of the data we hold against your email address (supplied within 30 days) or would like to have all your data deleted entirely, please email


We may disclose your personal information if we are required by law to do so.