Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.

MAF App

A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

Waist Size Fat-Burning Journal
May 21, 2019

Getting lean: The NEW science of weight-loss

In with fat-burning and out with weight-watching. This latest approach actually works when diets and exercise fail. (more…)
Baseball Pitch Athletic Performance
May 13, 2019

Injured reserve

What’s your favorite sport? I’ll use baseball to answer why there's a dramatic rise in professional sports injuries. (more…)
High Intensity Training (HIT) Exercise
April 30, 2019

New online HIIT course

Gain a competitive edge for yourself, your athletes, your team. (more…)

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