Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

Warehouse Food Aid Overfat Pandemic
July 17, 2018

Junk-Food Aid

A decades-long global problem has directly led to the transition of developing nations from starvation to obesity and chronic disease. (more…)
Body And Alcohol Health
July 10, 2018

Alcohol Update

When it comes to this commonly used and widely trusted drug, light is the new moderate. (more…)
Gastric Digest HealthNutrition
July 2, 2018

Dangers of Black Pepper

Think twice before you automatically reach for the pepper shaker or grinder. (more…)
Plantar Fasciitis Athletic PerformanceExerciseHealth
June 25, 2018

‘How To Treat Your Plantar Fasciitis Naturally’

If you're one of the millions of people who suffer from plantar fasciitis, you'll want to check out this new free e-book on the subject. “How To Treat Your Plantar…

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8 steps to a healthier you

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