Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

Marathon Runner - Illustration Athletic Performance
September 19, 2018

The marathon gene

The sub-two-hour marathon mark will be achieved by a man with ancestral assistance, and legally. It won’t be a cheapened version of a bogus race staged as an ad campaign…
Steph - Natural Nutritionist Podcasts
September 18, 2018

Debunking myths with Dr. Phil

Phil takes on the myth that the MAF system doesn't work in this episode of "The Real Food Reel" podcast with host Steph Lowe. Listen in and learn more about…
Athletic Performance
September 11, 2018

Xero Shoes: A barefoot success story

Footwear innovator and sprinter Steven Shashen makes strides with minimalist footwear line. (more…)
Health and Fitness
August 27, 2018

Muscle-bone crosstalk

New research continues to show the close relationship between our muscles and bones — when one is injured, so goes the other. Along with tendons, ligaments, joints and cartilage, these…

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8 steps to a healthier you

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