Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

Allie Wisner Athletic Performance
August 14, 2018


MAF Method helps pro soccer player Allie Wisner transition to coaching and trail-running. (more…)
Depression Uncategorized
August 6, 2018

My Aching Mind

Beyond brain fog, depression and anxiety. (more…)
Health Fit University Health and Fitness
July 31, 2018

Introducing HealthFit University

Join the new aerobic revolution at this new online resource for coaches and health and fitness enthusiasts! (more…)
Tired Runner Athletic PerformanceExercise
July 23, 2018

Beware the Weakness Window

What you need to know to stay healthy during this important phase of getting fitter. (more…)

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8 steps to a healthier you

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