Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

View All Articles
Fruit and veg Nutrition
January 14, 2020

The fruit-veggie paradox

Can they actually be harmful? How much do we really need, what about taste and nutrition, and, did our ancestors even eat them? (more…)
Girl Lost Weight Fat-Burning Journal
January 2, 2020

Six reasons weight-loss is so darn difficult

Success becomes an easy-to-win game when you work with the facts. (more…)
Man running fast Athletic Performance
December 30, 2019

Five ways to run faster on fat

Do your 2020 goals include getting lean and achieving better human performance? Don’t just do fat-burning, do it right! Dabbling won’t work, so let’s get serious. (more…)

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