Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

Jogging In The Sun Health and FitnessLifestyle & Stress
November 13, 2018

Exercise and skin cancer

The odd connection between outdoor exercise, sunlight, synthetic vitamins, skin cancer, athletic performance, and how we can be proactive in prevention. (more…)
180 Formula Revisited Exercise
October 30, 2018

The 180 Review

New thoughts on the 180-Formula after more than 35 years of success. (more…)
Boiled Eggs Nutrition
October 18, 2018

The incredible, edible egg

Nature's perfect food is not just for breakfast anymore. Seven reasons to eat more eggs. (more…)
Tomato Sauce Nutrition
October 17, 2018

The Secret of Sauces

The best sauces add flavor, color, variety, nutritive properties, and can turn leftovers into a gourmet meal. Even simple ones work well. (more…)

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Take charge of your health & fitness

8 steps to a healthier you

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