Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

If Einstein Was Your Coach Athletic Performance
October 14, 2018

Update: If Einstein were your coach

Einstein revolutionized physics and may have done a similar 180 in exercise science (more…)
Carb Loading Athletic Performance
October 8, 2018

The carbo-loading question: Who should avoid it?

Most people are familiar with the notion that increasing carbohydrate intake before competition can increase energy stores. But for some there may be real dangers to carbo-loading. Here are eight…
Burnout and Stress Health
October 1, 2018

Beware burnout!

The who, what, when, where, why and how it can happen to anyone, including health practitioners and patients, athletes and dieters, teachers and students, mothers and fathers, you and me.…
Marathon Runner - Illustration Athletic Performance
September 19, 2018

The marathon gene

The sub-two-hour marathon mark will be achieved by a man with ancestral assistance, and legally. It won’t be a cheapened version of a bogus race staged as an ad campaign…

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