Eat healthy. Train smart.

Everyone is an athlete

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Personalize your health and fitness strategy by balancing the 3 forces that exert the most influence on your well-being: nutrition, exercise, and stress.

MAF Supplements - Multi Vitamin, Vitamin B, C, D & K

Formulated with real, fresh food in mind: No excessive dosages. No artificial additives. Active vitamins like those in foods. And filled with freeze-dried fruits and vegetables for a phytonutrient boost.


A unique user-managed health and fitness tool based on nearly 40 years of clinical experience and research by Dr. Phil Maffetone. Let the MAF app guide you to full human potential.

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to average people from all walks of life, have used Dr. Phil Maffetone’s method of maximizing the human body’s fat-burning system to achieve their goals.

MAF Method

Maximum Aerobic Function

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system—the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

MAF Science
Infographic - 8 Steps

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

Maladpative Daydreaming HealthLifestyle & Stress
May 22, 2018

The Interpretation of Daydreams

While it may seem like fiction, mental time travel into the past and future is as real as the dreams we dare to dream by day. And it’s perfectly normal.…
Bad Breath HealthLifestyle & Stress
May 15, 2018

Beating Halitosis

Bad breath is not only embarrassing — it could indicate more serious health problems and is associated with poor athletic performance. (more…)
High Intensity Training (HIT) Athletic PerformanceFat-Burning Journal
April 30, 2018

HIIT the Fat

New study shows fat to be an effective fuel for high-intensity training. (more…)
5 Minute Power Nap HealthLifestyle & Stress
April 29, 2018

Five-Minute Power Break!

Rejuvenate with this powerful technique for reducing stress and getting the most from your day. (more…)

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