Take charge of your health and fitness and personalize your approach.

… for walkers, runners, cyclists and elite athletes

Join millions of users around the world who follow Dr. Phil Maffetone’s MAF Method to build their maximum aerobic function – a personalized health and fitness methodology that is safe, scientific and sustainable for walkers, runners, cyclists & elite athletes.

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Burn fat for fuel

Dr. Phil Maffetone

Coach / Author / Innovator

Millions of people, from professional athletes in virtually every sport, to people of all athletic abilities have used the MAF Method of Dr. Phil Maffetone to build their fat-burning system.

I was constantly injured and really struggling. This all changed when I met Phil and started training at my MAF Heart Rate. My niggles cleared up and on race day, I destroyed the field!

Mark Allen6 Times World Ironman Champion

Dr. Maffetone is among the most innovative thinkers in the field of exercise science. His training program differs from so many others, with its focus not just on the next race, but on a lifetime of healthy living and exercising.

Tracy Beth Høeg, M.D., PhDPhysician Scientist

Safe. Scientific. Sustainable.

The MAF philosophy empowers individuals with the tools and the guidance to develop and strengthen the aerobic system – the body’s fat-burning engine responsible for supplying stable, long-term energy, leading to reduced body fat, improved physical and mental energy, and resilience to stress and disease.

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MAF Foundations

The MAF Foundations is a 10hr e-learning course, designed for anyone who values their health and fitness to understand their body and optimize their performance to get the most out of life.

MAF Foundations

20% Off the MAF HR+

Launch Special: 20% Off
Our new MAF HR+ Earbuds have landed. Your in-ear heart rate monitor and fitness tracker is lightweight, water and sweat resistant with incredible sound quality.

MAF HR+

MAF Supplements

MAF Supplements are formulated with freeze-dried fruits and vegetables for a phytonutrient boost. There are no excessive dosages, no artificial additives and contain active vitamins like those found in food.

MAF Supplements

Knowledge base

Over 200 articles, recipespodcasts and research papers on health, nutrition and lifestyle

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Lifestyle & Stress
February 15, 2021

My secret life

They started calling me “Filma” (more…)
ExerciseHealthLifestyle & Stress
January 29, 2021

Getting strong while enduring the pandemic

You won’t want to miss this incredibly insightful and informative discussion with Dr. Phil Maffetone and Endurance Planet host Tawnee Gibson, as they explore a wide range of health and…
Exercise HR+Exercise
January 28, 2021

The key factor in heart-rate training

Despite all the debate, babble, and science, there is only one factor that may be the most important aspect of using a heart rate monitor — the result! (more…)

Activate your fat burning engine

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