Why I Created My Own Dietary Supplements

MAF Supplements
Now available on the MAF shop

The new MAF Supplements contain high-quality freeze-dried, organic foods such as blueberries, spinach, kale, beets, broccoli sprouts and other fruits and vegetables rich in vitamins, minerals and phytonutrients as nature intended.

Many people know my career includes formulating unique natural products, including dietary supplements. After years of research and development, I produced my first line of real food-based, certified-organic dietary supplements more than 17 years ago.

Today, I am again asked this question as our new line of dietary supplements made with organic food is released. The answers are simple. Read on to get the full picture, or click on the button below if you’re eager to check out the supplements.

Take A Look

New scientific and clinical discoveries about food and nutrition lead to improved dietary supplement formulations. Unfortunately, almost all the products in the marketplace have used the same basic ingredients for decades, just different versions. (Most hyped-up “new” products are no different, and disappear as fast as they arrive.)

Vitamin D is a good example of new discoveries put to better use. We now know that natural food sources of D3 plus sunshine provide uniquely complementary benefits for immune function and positive gene stimulation. This is why MAF supplement formulations account for this by including vitamin D3 — the most active form of the vitamin — as well as corresponding nutrients needed to make D work well, including vitamins K1 and K2.

An important component of the new MAF supplement line is nutrient-dense freeze-dried foods. Most other food-based products, including green powders and supplements, incorporate juice and other plant materials cooked at high temperatures, not to mention sugar and difficult-to-pronounce additives in the ingredients list.

Instead, my products contain high-quality freeze-dried, organic foods such as blueberries, spinach, kale, beets, broccoli sprouts and other fruits and vegetables rich in thousands of phytonutrients. Scientists have yet to fully discover the nutritional value of most of these compounds.

In developing these supplements it was especially critical to fill the void for a healthy B vitamin supplement. The foods we eat contain active vitamins — the form best used by the body. For years I’ve searched for a complete naturally active B vitamin complex, but to no avail: Almost all B vitamins in the marketplace are in their inactive, unnatural forms, which the body must transform into the active versions before they are usable. We formulated our B-complex formula to contain all these hard-to-find active vitamins — including the active form of folate, the healthy cousin of inactive, synthetic folic acid, which can have potentially dangerous effects.

The MAF Multi — a vitamin-mineral-phytonutrient complex—contains all eight components of the vitamin E “complex” — not just the alpha tocopherol common to most supplements, but all four tocopherols, as well as the four tocotrienols. These nutrients are difficult to obtain even in the best of diets, and are more important than just the alpha tocopherol (vitamin E) alone.

It’s important that a dietary supplement contain a natural dose of nutrients. When eating a meal of high-quality nutritious food, we consume nutrients in their natural doses. As you know, I’ve written at length about the dangers of high pharmaceutical doses. For example, unnatural doses of synthetic vitamin C, even 500 or 1,000 mg, are potentially harmful. Even the Linus Pauling Institute — once an enthusiastic proponent of high-dose vitamin C — now recommends lower doses.

So, if these products are so unique and highly nutritious, why don’t other companies make them? For years I’ve been told by industry insiders: as long as there are high profit margins and massive growth, why change the cheap product portfolios? After all, record numbers of people continue buying junk supplements regularly.

Many consumers are also misled by the sneaky tactics used to make so-called “real food” formulas. Some of these are produced by feeding synthetic vitamins to yeast. The yeast is then processed and put into pills, and these yeast products are touted as natural or “real food.” Some companies even feed synthetic vitamins to yeast and add organic plant materials in order to call the resulting products “organic.” I’m still not sure how the FDA and FTC allow this to continue.

Of course, it goes without saying that the best products don’t contain additives, fillers, binders, lubricating and manufacturing agents and other chemicals. Current regulations don’t even require some of these agents to be listed as ingredients. They are often used to reduce costs by helping speed up the manufacturing process, causing further harmful heating of the ingredients. Filling the capsule with real, freeze-dried foods is a much better strategy, providing real nutrition while eliminating the need for added chemicals.

Most importantly, I will still use my dietary supplements wisely, and hope others will as well — by supplementing the healthiest diet possible, not by replacing an unhealthy one. For example, I like adding these supplements, especially the high-quality multi-nutrient complex, to my smoothies.

Natural-oriented consumers avoid unnatural products.

We can’t make tomorrow’s products using yesterday’s ingredients or technologies. But just to be sure, open up one of my capsules to see, smell and taste the real foods inside!

To check out our new dietary supplement line-up, click the button below:

View The Line Up

19 Comments

  • Neil Taylor says:

    Great news about the MAF supplements. Any idea when we may be able to get these in the UK?

  • Patrick says:

    Hello,

    I applaud your efforts to offer a higher quality product but there are some discrepancies that warrant your attention:

    Your Vitamin C product has misspelled Acerola as Arcerola on your products ingredient label but is spelled correctly on your multi-vitamin product.

    You stated that the new daily value (DV) for Vitamin C went from 60 mg to 90 mg which is correct on your Vitamin C product @ 100% but is still listed as 60 mg on your multi-vitamin product @ 100%.

    You claim to have all 8 forms of Vitamin E in your multi-vitamin but on the bottle’s ingredient list it only mentions mixed tocopherols and does not include mixed tocotrienols.

    There was no mention of Certificates of Analysis to verify that the nutrient quantities on the label are actually in the bottle?

    Thank you!

    Patrick

    • Hello, Patrick

      Thanks for commenting. Providing a trustworthy product is very important to us. We’ll go ahead and fix the typo on the label ASAP. We’ll also look into providing certificates of analysis for all 4 products.

      In regards to the daily value, our manufacturer used the new DVs for 2 of our products and the old DVs for the other 2. We are within regulations as the old DVs phase out midway through 2018, but unfortunately this creates a very confusing situation for our customers. We’ve already been in touch with our manufacturer about this issue, and it will be resolved in the next batch of product.

      In the MAF multi, you can see on the label that we do include mixed tocotrienols at the very bottom (below Molybdenum and Choline) and just above our description of the proprietary foods blend. However, regulations do not permit us to include them in the same section as the other ingredients as they have no established daily value.

      Please let me know if this answers your question,

      Ivan

  • Eileen says:

    So excited about these products! If I get the multi am I covered for the B and C vitamins? So glad to see the D and K together.

  • Dr. Maffetone,
    Do you have wholesale pricing for your supplements?
    Dr. Michon Hawkins

    • Dr Hawkins,

      Thanks for your interest. We currently aren’t offering wholesale pricing: for this initial release we’re only handling a relatively small volume. We want to be able to iron out any issues that will inevitably arise, before committing to larger volumes of product.

      However, when we do begin to handle larger volumes, we will be offering wholesale and subscription costs.

      Is it OK if I log your email? We can notify you personally when this option opens up.

      Thanks again,

      Ivan

  • stan clark says:

    Very interested in someone of your dedication to health and fitness producing what seems to be a very real need for many of us. wo questions, and apologies if they are in the material ,but did not find.
    1. Have absorption test been performed on the products and are they in chelated form ?
    2. Where are the products produced, and under what regulatory guidelines ?

    Thanks,
    Stan

    • Hi Stan,

      Thanks for commenting.

      We produced the supplements under FDA guidelines. Our manufacturer is Makers Nutrition, based out of NY. Absorption tests have not yet been performed on the products. In regards to chelation, the nutrition label indicates which minerals are chelated. For example, the Multi label states that it contains selenium, copper, chromium, and molybdenum all as amino acid chelates. You can find the nutrition facts on the “nutrition” tab on the product page itself.

      By the way, I really appreciate your inquiry. This is all stuff we need to have on our website.

      Please let me know if I’ve answered your questions,

      Ivan

  • chuck says:

    Does anyone know anything about UCAN Superstarch. They claim it keeps blood sugar low, so you keep burning fat, but its a carb. It can be found at https://www.generationucan.com/ I’d love to know if this would work within the work that Dr. Maffetone structure. Thank you in advance.

  • Gary Koppelman says:

    Hello,

    I had been purchasing and using the MAF products in the early 200’s when the company was suddenly shut down. I really enjoyed the bars and shakes, but was never able to find out what happened to the company. I also had around $20 in credit that I never received. I would be interested to know why the company shut down, and also if I can apply my credit to the new supplements.

    Thanks in advance for your help,

    Gary Koppelman

    • Hi Gary,

      Thanks for commenting. Phil’s company was bought out by a larger company that folded a few months down the line. Phil’s company was quite successful (for it’s size) but unfortunately it went away with its parent company. I’ll send you an email with a discount.

  • Patricia says:

    Hi,
    I just received my first order of the multi vitamin. On the back it says take 3 a day. Any special sequence? After meals etc.?

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